Eticas.ai has been evaluating AI systems in production since 2012. This is where we share what we’ve learned. You’ll find case studies from client work, practical guides on AI governance and evaluation, reports on emerging risks, interviews with practitioners, and a glossary of the concepts that matter most in the field. Whether you build AI, deploy it, or are accountable for its outcomes, this is the evidence base we work from.

Noelia Amoedo Noelia Amoedo

WIRED trusts Eticas’ expertise in UK investigation

WIRED trusted Eticas as an expert to support their rigorous investigative work, and the work has finally been made public! Avon and Somerset Police built at least 23 predictive models. Some scored close to half a million people. For years, almost no one outside the force knew they existed. A major WIRED and Liberty Investigates investigation — supported by the Bristol Cable and Lighthouse Reports — has documented what happened next. Eticas reviewed the performance data the force disclosed and found models operating at precision rates below 10 percent, metrics shifting in ways inconsistent with well-governed systems, and bias testing that measured average risk scores by ethnicity without testing for discriminatory outcomes. Two child exploitation models were scrapped. Their source code could not be found. What the Bristol case makes visible is the distance between deploying an AI system and understanding what it is actually doing. The data existed. The performance records existed. The gap was in who was looking at them, with what methodology, and with enough independence to say plainly what they showed. High-stakes AI does not fail loudly. It accumulates decisions. The people affected rarely know they were scored.

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Noelia Amoedo Noelia Amoedo

CEO Inerview by InnovEU – The EU Project Chronicles

Is your AI a financial risk? Most organizations don't know — because they've never actually measured it. Gemma joined InnovEU – The EU Project Chronicles with @Fernando AC Gaspar to talk about exactly that. The conversation covers algorithmic liability, why auditing AI is a hardcore engineering challenge (not a paper ethics exercise), and what it really takes for innovation to hold up in the environments where it's actually deployed. The episode is sharp, practical, and built for organizations that are moving beyond the hype and starting to ask the harder questions.

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Noelia Amoedo Noelia Amoedo

Frequencia CEO - Podcast (v.o. Spanish)

Eticas.ai isn't a pivot or a trend. In her own words: it's her legacy! Her way of contributing to a world where technology is built to actually work in it, not just in a lab. Thirteen years later, the market is catching up. Gemma tells the full story in a recent episode of Frecuencia CEO, the podcast produced by @Qonto.

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Noelia Amoedo Noelia Amoedo

Bold Journey Magazine Interviews Gemma

Bold Journey magazine recently sat down with our CEO to talk about her path, her work, and what it means to build for the long term in a field where the stakes are real.

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