Frequencia CEO - Podcast (v.o. Spanish)

June 16th, 2026

In 2012, Gemma Galdón-Clavell founded Eticas.ai when almost nobody was talking about auditing algorithms.

She didn't come from engineering. She came from history and sociology, and that unconventional path turned out to be exactly the point. Where technical teams saw finished products, she saw deployment environments that nobody had accounted for: resistant organizations, unstructured data, social complexity. The problems everyone is talking about now.

Eticas.ai isn't a pivot or a trend. In her own words: it's her legacy! Her way of contributing to a world where technology is built to actually work in it, not just in a lab.

Thirteen years later, the market is catching up.

She tells the full story in a recent episode‍

Watch here: https://www.youtube.com/watch?v=a_ZuMbKat7c