WIRED trusted Eticas as an expert to support their rigorous investigative work, and the work has finally been made public! Avon and Somerset Police built at least 23 predictive models. Some scored close to half a million people. For years, almost no one outside the force knew they existed. A major WIRED and Liberty Investigates investigation — supported by the Bristol Cable and Lighthouse Reports — has documented what happened next. Eticas reviewed the performance data the force disclosed and found models operating at precision rates below 10 percent, metrics shifting in ways inconsistent with well-governed systems, and bias testing that measured average risk scores by ethnicity without testing for discriminatory outcomes. Two child exploitation models were scrapped. Their source code could not be found. What the Bristol case makes visible is the distance between deploying an AI system and understanding what it is actually doing. The data existed. The performance records existed. The gap was in who was looking at them, with what methodology, and with enough independence to say plainly what they showed. High-stakes AI does not fail loudly. It accumulates decisions. The people affected rarely know they were scored.

Eticas.ai isn't a pivot or a trend. In her own words: it's her legacy! Her way of contributing to a world where technology is built to actually work in it, not just in a lab. Thirteen years later, the market is catching up. Gemma tells the full story in a recent episode of Frecuencia CEO, the podcast produced by @Qonto.

Is your AI a financial risk? Most organizations don't know — because they've never actually measured it. Gemma joined InnovEU – The EU Project Chronicles with @Fernando AC Gaspar to talk about exactly that. The conversation covers algorithmic liability, why auditing AI is a hardcore engineering challenge (not a paper ethics exercise), and what it really takes for innovation to hold up in the environments where it's actually deployed. The episode is sharp, practical, and built for organizations that are moving beyond the hype and starting to ask the harder questions.

Bold Journey magazine recently sat down with our CEO to talk about her path, her work, and what it means to build for the long term in a field where the stakes are real.

We were lucky to catch up with Gemma Galdon Clavell recently and have shared our conversation below.

Interview from New York on algorithmic auditing, the European AI Act, and regulatory comparison with the US and China. The video is referenced within the article ('Watch video').

Full interview (44 min) on training AI systems and the ethical and technical challenges society faces. Gemma Galdón, algorithm auditor and founder of eticas.ai: how trainable AI systems are and the ethical and technical challenges we face as a society.

Our Founder and CEO Gemma Galdon-Clavell was featured in a Q&A on The Mozilla Blog, discussing an opinion piece she wrote for Context, the Thomson Reuters Foundation's news platform, on AI bias and fairness. Gemma argues that bias is one of AI's most dangerous and least-addressed technical challenges, citing the UK's 2020 A-level grading algorithm — which downgraded state-school students based on historical, inequality-reflecting data — as a warning sign of what happens when biased systems go unchecked.

In the interview, Gemma explains how Eticas's software identifies statistical outliers to ensure they aren't excluded from positive outcomes, and describes the organization's nonprofit arm, which helps communities affected by biased AI systems understand and challenge the algorithms shaping their lives. She also points to the growing practice of AI auditing as a source of optimism, describing her work as building "the seatbelts of AI" — safety measures that could one day make unaudited AI systems as unthinkable as cars without brakes.

Short clip with remarks on complex data systems and the need to bring diverse profiles into AI training.

Closing keynote by Gemma Galdon Clavell at the 5th International Forum on Social Innovation (Jovesólides/Escuela Creactiva, Ciudad Politécnica de la Innovación): ethical dilemmas of AI and the challenges of social innovation for more inclusive societies, at a forum with 300+ attendees addressing issues such as housing, the climate crisis, political polarization, and active aging.

Our Founder and CEO Gemma Galdon-Clavell was named a 2024 Mozilla Rise25 honoree, recognizing entrepreneurs building AI that serves society responsibly. Mozilla's profile describes Gemma as a pioneer in AI safety and auditing, highlighting Eticas.ai's work identifying, measuring, and correcting algorithmic vulnerabilities, bias, and inefficiencies in predictive and LLM tools — including the ITACA platform, the first solution to automate impact analysis and monitoring for AI systems. The honor places her alongside other entrepreneurs building ethical, inclusive AI, including Allen Institute for AI CEO Ali Farhadi and Quill.org founder Peter Gault.

Interview on algorithmic bias auditing, trust in AI systems, the challenges of AI-generated images, and Eticas.AI's product vision; includes reflections on scaling AI startups and building technical teams.

Excerpt from the interview with Gemma Galdon (Founder of Eticas.ai), published in full in issue 135 (March 2024) of "Revista Auditores Internos": "We need people capable of understanding an increasingly complex technology and world."

Forbes Women included Gemma Galdon Clavell in "The top 35 Spanish Women in Technology" describing her as "a pioneer in algorithmic auditing software".

Our Founder and CEO, Gemma Galdon Clavell, PhD, co-founded the International Association of Algorithmic Auditors (IAAA) at the inaugural International Algorithmic Auditing Conference in Barcelona, alongside Cathy O'Neil (ORCAA, author of Weapons of Math Destruction), Dr. Shea Brown (BABL AI), Dr. Rumman Chowdhury (Humane Intelligence) and other leading voices in AI accountability. The IAAA's mission is to professionalize algorithmic auditing, promote auditing standards, and keep the discipline committed to the public interest rather than industry capture.

Full recording of the event "The Ethical Challenges of Artificial Intelligence" (University of Deusto, 26/10/2023): institutional address by Rector Juan José Etxeberria, keynote by Gemma Galdon Clavell (CEO, Eticas Consulting), and a Q&A session moderated by Professor Peru Sasia (Centre for Applied Ethics).

Recording of the interview conducted by Lorena Fernández Álvarez, Director of Digital Communication at the University of Deusto, with Gemma Galdon Clavell, our CEO. Reflections on the social impact of algorithmic systems and the reproduction of society's biases in Artificial Intelligence processes. The impact of AI outputs tends toward the generation of small, homogeneous worlds rather than demanding larger, more heterogeneous ones. This interview was conducted on October 26, 2023, on the occasion of her participation as keynote speaker at the DeustoForum event, "The Ethical Challenges of Artificial Intelligence," at the University of Deusto (Bilbao Campus).

IEpisode of FIBKCast (Innoverse) with Gemma Galdón, founder and CEO of Eticas Research & Consulting, on developing a more ethical, safe, and human-centered AI, and its impact on everyday life through algorithms.

Debate on AI risks alongside Daniel Gutiérrez, part of DATAfórum Justicia 2023, organized by the Spanish Ministry of Justice and the Principality of Asturias together with the University of Oviedo.

Interview on the ethical challenges raised by the evolution of AI (ChatGPT and other platforms), with Dr. Gemma Galdon Clavell, founder and CEO of Eticas Consulting, recognized by Forbes in 2023. Covers her work in technology ethics, algorithmic accountability, and her role in designing the Algorithmic Audit Framework, the basis of the Algorithmic Bias Tracker.